This blog is going to talk about everything that Pfizer Pharmaceuticals does and everything that happens with in the company. I have chosen to do this blog on Pfizer because it is the world’s largest research based pharmaceutical company and because they are always looking for new solutions to health challenges throughout the world.
Everyday Pfizer looks for answers to a lot of health care challenges that our world goes through. They are a company that applies science and global resources to improve everyone’s health. Pfizer is a part of an industry that is continually coming up with products that hopefully will challenge some of the most feared diseases that we have today, like Alzheimer’s and cancer.
There is one huge issue that is affecting Pfizer right now. This issue is their recent recall on two of their birth control products, Lo/Ovral-28 Tablets and Norgestrel and Ethinyl Estradiol Tablet. They have voluntarily recalled these birth controls because they found that some of the packs may have contained the wrong amount of some of the tablets and that they may have been placed out of sequence. The reason why this issue is so crucial is because birth control is an oral contraceptive that prevents pregnancy and by having a wrong number of some of the pills could result in a woman becoming pregnant when she is actually trying to prevent it from the first place.
To communicate its reputation, Pfizer posts all of their press releases on their website so that everyone can view them and read what is going on in the company. Pfizer has also recently launched “AD Challenge 2012” which is a contest to come up with inventive concepts to help improve the tracking of Alzheimer’s disease. In this article it is nice to see that the Vice President of Primary Care Business Unit was able to comment on how good this challenge is and how they really hope that having this challenge will improve people that are suffering from the disease.
No one can actually say that the company is going to have problems in the future but it is always good for the PR people to be ready for anything. Because it is a pharmaceutical company they have to make sure that they are ready for everything because medication and studies can be extremely drastic to people’s lives. As for improving the companies reputation, as long as they keep acting on things on a timely matter and having the higher executives comment on what is going on in the company then I feel that their customers will still be loyal to their products.

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