New Media and Social Media

Pfizer does a great job using their website as well as social media to keep their customers up to date with what is going on in their company.  Pfizer uses a number of different social media outlets.  For example they use YouTube, facebook, twitter, slideshare and LinkedIn as well as their website in general.  By using all of these different types of medias to reach their consumers, it shows that they are willing to share the latest news and what is going on in the company and that they are confident their company is doing everything to make their consumers happy. 

In my opinion, their YouTube page is very informative.  They have a number amount of videos explaining all different health concerns.  All of the videos are done by Freda Lewis-Hall   who is the Chief Medical Officer of Pfizer. 

 

In one video, they have Doctor Freda Lewis-Hall reveal the top three things that everyone needs to know about cancer.  This is a great video because it is really informative and it is a good way to teach people about cancer and ways to catch it early. 

Another video that is on the Pfizer YouTube page talks about strokes .  A description of the video explains that a stroke is the third leading cause to death in America.  By watching this video, Pfizer consumers can learn how to prevent from having a stroke.  In the end I feel that Pfizer does a great job using YouTube because they are really able to grab the attention of their consumers and teach them things that they may have never known. 

I feel that Pfizer’s YouTube page is doing a great job.  I do not really think that they need to do anything else different or more.  I feel this way because they are having real doctors from their company and real people from their company on the videos to talk about problems that are going on in America and ways to prevent things.

Pfizer’s facebook page is also extremely informative.  It gives a great detailed description of what Pfizer actually is and does.  The information page includes their mission statement which is, “To apply science and our global resources to improve health and well-being at every stage of life. We strive to provide access to safe, effective and affordable medicines and health care services to the people who need them,” it explains their products as well as the company overview.  As for their wall, they post old photos from the Pfizer Photo Archives.  I think that this is pretty cool because it shows how different times were back then and how the company has changed.  The Pfizer facebook page also posts things about careers in the company.  This is great because jobs are so scarce now that consumers are able to see that Pfizer is always looking for new people to make their company even better. 



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Though I feel that Pfizer is doing a great job with their facebook page, but I think that they could put more statistics or facts that people do not necessarily know.  I think that they could do this because then they could get more interaction with their consumers.  Consumers like to interact with the companies that they buy things from or trust so by letting them interact more with the people at Pfizer it will make them feel that they are being heard.  I also think that they should place some videos of employees out in the field or even in their offices or factories so that people can see that they company really wants it to seem like we know everything that is going on.

Pfizer’s twitter page is also very informative but they lack on tweeting.  Looking at their page now, I see that their last tweet was February 16 which is almost a week ago. With twitter, this is where you should always be updating your consumers at least a few times a day.  Consumers want to know what is going on in the company and just interesting facts.  For instance one of the facts that they posted on February 14, Valentine’s Day, was interesting and they attached a link to the tweet.  The tweet talked about smoking and how it is not good for you.  We all know this but it was nice that they were able to direct their viewers to website that gave them tips on how to quit this horrible habit.  By putting tips like this, it will make people want to read their tweets except I really feel that they need to add a lot more. 

The next social media outlet that Pfizer uses is slideshare .  Before this, I never knew what slideshare was but it is actually cool after looking at it.  Slideshare allows Pfizer to post their presentations online.  This is a really good thing because it teaches whoever looks at it information that you would never find on facebook or twitter.  One of the presentations that are on the site is the Second Quarter 2011 Earnings Teleconference.  This explains all of the discussions that the Pfizer executives had about the company and how they did this year. 

The last type of social media that Pfizer uses is LinkedIn.  Their LinkedIn account is mostly used for job postings and hiring’s of new people.  This site is good to have because people that are looking for jobs, are able to find them easily and to see that people are actually getting hired, that it is not a false statement.  The site shows us who the Senior Talent Acquisition is, he is the one who looks at the applications and recruits the new people to come in for interviews.  With this site, I do not think that the company could do anything different.  They are really using LinkedIn for finding new people to work for them which is what LinkedIn is there to do.

If I was the PR person for Pfizer, I would also get the company to start using Pinterest.  I know that this is brand new but more and more companies are starting to use this social media outlet.  Pfizer could use Pinterest to “pin” their products so that other users could see them.  Also when they pin something of theirs, they can add their link to the product so that it will take the consumer right to their page.  Another reason why this would be a good social media outlet is because they can also post things about their employees and where their facilities are.  By doing this, they will show more interaction with the communities around them.  Consumers always look for things like this because they want to know that “real” people are working for the company.